In colder northern environments during winter months there are definitely less marketing opportunities than during warmer months. The outdoor events are slim to none, less people spending time outdoors and more. Does this mean there are no marketing opportunities?
NO.
During the winter months you can still do your front line marketing (see http://hcvmarketing.blogspot.com/2014/06/front-line-marketing.html) as your first and least expensive. Look for opportunities at indoor events such as business card exchanges, networking after work events, events at your local convention center (such as seminars, conventions, etc.). If you believe that any of the attendees at these events would be able to use your products or services then invest the time to pursue it. Even if you only get a couple customers out of it and they have a great experience then they become your marketing tool through word of mouth advertising.
There are marketing opportunities everywhere and all year. Your job is to find and use them to the fullest.
