Consumer marketing

Consumers are bombarded daily with advertisements, signs, banners, commercials and more.  Truth is that they are overwhelmed.  With this in mind, how do you market to consumers and stand out enough so you aren't lumped in with the advertising crowd?  I am so glad you asked!

The best way to stand out from the crowd is two tiered, first is simplicity.  In simplistic marketing utilize simple methods to keep your name out in front of the consumer for as long as you can through subliminal messaging.  Items which work well are calendars, sport schedules, refrigerator magnets, mugs, water bottles and apparel.  These are items which are used daily and the consumer sees your company name, logo and information daily.  This simplistic route is perfect for any business.

The next tier is to utilize unique promotional products and advertising.  You want to utilize items which don't blend in with the ones that other companies are giving out.  Regular pens will blend in with the crowd, as well as a standard 11 oz. mug.  There are many unique imprintable pens, mugs and more out there and this is where your promotional products experts come in.  They can guide you in the direction of the unique items you are looking for.  The unique approach works  best for medium to large sized companies who require larger volumes of these products.  Smaller companies can utilize these as well but will be limited by their marketing budgets.